Colorado School of Mines Visual Identity

The Colorado School of Mines Visual Identity presented in this section serves as a reference and inspiration for your work. Within these pages, you will discover how to employ fonts, colors, and layouts, as well as the pivotal element of our visual identity—the logo. By adhering to these standards, you can generate powerful and appropriately branded materials. By consistently implementing these visual standards, we can refine and reinforce the image and standing of Mines, both within our university community and in the wider global context.

smiling Colorado School of Mines student

LOGOS, TRADEMARKS & DOWNLOADS

Mascots Marvin and Blaster

LICENSING POLICY AND PARTNERS, PROSPECTIVE VENDORS

Guggenheim Hall with M in the background

PROJECT REQUESTS

Color swatches with Colorado School of Mines primary color palette

COLORS, FONTS & GRAPHIC ELEMENTS

Freidman Hall

STUDENT ORGANIZATIONS & RESEARCH CENTERS

1600 Jackson building on Colorado School of Mines campus

COMMUNICATIONS & MARKETING OFFICE