MINES’ POLICY LIBRARY
Policies and Procedures by Subject
Media Relations Policy
Responsible Administrative Unit: Communications and Marketing
Policy Contact: Chief Marketing Officer, Jason Hugues (firstname.lastname@example.org)
1.0 BACKGROUND AND PURPOSE
It is critical to the reputation of Colorado School of Mines that all institution-related communications with the media (i.e., print and online publications, television, radio and new media) be accurate, appropriate and properly attributed. The following policy was developed to offer clear guidelines to the campus community on media relations.
2.1 Institutional Outreach to the Media: All announcements to the media from the Colorado School of Mines should be coordinated with the Public Relations Office.
2.2 Media Contact with the Institution or Individual Employees: When a media representative asks a question involving a faculty or staff member’s expertise on a particular topic, the employee may provide information directly to the media contact. Following the interview, the employee should notify the Public Relations Office so related media stories can be followed.
Media representatives who ask questions of an institutional nature should be referred to the Public Relations Office for authorized responses. A faculty or staff member must obtain approval from Public Relations in order to speak on behalf of the institution.
Information about students and employees is confidential; such requests should be referred to the Public Relations Office or Legal Services.
2.3 Attributions: Faculty and staff who interact with the media must be clear in their public communications that their work or opinions are the result of their own analysis and that they do not represent the position of the institution. If a faculty or staff member believes the media has misrepresented or misattributed his or her comments, the Office of Public Relations should be contacted.
3.0 OTHER PUBLIC RELATIONS SERVICES AND REQUESTS
3.1 The Public Relations Office staff is available to advise faculty and staff in speaking to the media or to offer background about media sources or stories.
3.2 Faculty and staff are encouraged to inform the Public Relations Office of research activities, events, accomplishments and human interest stories that may be newsworthy.
3.3 Faculty and staff who have specialized knowledge that could be helpful to the media should let the Public Relations Office know if they are willing to respond to related inquiries.
REVIEW CYCLE AND HISTORY
Issued: September 2009