Mines Branding 101
Having a consistent, identifiable look and feel to Mines assets is an important part of the Mines brand. A cohesive brand platform enhances our ability to:
- Align our communications with our strategic direction
- Increase the effectiveness of our communications
- Augment our reputation in Colorado, nationally and internationally
- Build stronger relationships with our stakeholders and partners
Typography: The designated typeface for the Colorado School of Mines website is Open Sans font (it is set as the default). Several other appropriate fonts are Arial and Gotham.