Branding

Mines Branding 101


Having a consistent, identifiable look and feel to Mines assets is an important part of the Mines brand. A cohesive brand platform enhances our ability to:

  • Align our communications with our strategic direction
  • Increase the effectiveness of our communications
  • Augment our reputation in Colorado, nationally and internationally
  • Build stronger relationships with our stakeholders and partners

Pro Tip

Typography: The designated typeface for the Colorado School of Mines website is Open Sans font (it is set as the default). Several other appropriate fonts are Arial and Gotham.